Whilst many of Zeina Ltd.’s projects involve collaboration with existing promoters or events, More Love is an entirely independent endeavour, juxtaposing the best of the UK underground to the streets of Rio De Janiero for an event like no other.
The concept was borne from company director Zeina’s long-standing adoration for Rio’s uniquely vibrant party culture. Having visited the city numerous times throughout the years, Zeina made the decision to bring her network of contacts and promotions expertise to bear and in late 2011 flew to Rio and began laying the foundations for More Love.
Over the course of three months, Zeina and her small team built the event from the ground up, hiring sound systems, booking artists and securing the venue: a breathtaking abandoned train station in the Centro district. Headlined by Richy Ahmed and Laura Jones, the inaugural More Love drew an eclectic mix of international clubbers and locals all of whom danced long into the small hours of the morning.
More Love is set to return to Rio in early 2016, expanding in size and scope with an ambitious two-day event with an even broader musical remit.