Zeina
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About


About Zeina Ltd

Zeina Ltd. is a tight-knit marketing agency specializing in branding, events, and music festivals. We offer a full 360-degree marketing and promotions package encompassing all aspects of the marketing process with a firm emphasis on measurable results and meeting client objectives, pairing cutting-edge digital marketing techniques with thorough ground-level promotion

 

Zeina Raad

With over a decade of experience in promotion and events marketing, Zeina began her career in Ibiza as a promoter for the likes of Privilege, Coastline Cafe, and Cream. Zeina spent five seasons working in Ibiza building an in-depth understanding of ground level street promotion and taking on additional responsibilities year-on-year.  During the Summer of 2003 Zeina acted as promotions manager for Kanya, Garlands, and MTV Aquasonic festival, dealing with everything from staff recruitment to decor team management.

Upon returning from Ibiza in 2005, Zeina was recruited by the Angel Music Group to manage promotional activity for all of their events. This involved completely redeveloping marketing, promotions and advertising plans for each of AMG’s key events: GodsKitchen, Escape In The Park and Global Gathering and then executing these plans on a national level.

After five years with the Angel Music Group Zeina went on to head up promotions and events at the Birmingham franchise of international clubbing brand Gatecrasher, coordinating digital and physical promotion and PR for weekly parties as well as managing the events themselves.   

In 2011 Zeina relocated to Bristol and founded Zeina Ltd to consolidate her experience into a full-service operation that could confidently deliver a comprehensive marketing plan on every front. It was during We The People festival, the agency’s first undertaking, that she met Tom Paine, Dave Harvey and Rag Satguru.

Tom has programmed the Wow! stage for Glastonbury for many years and Rag runs the international management and booking agency Grade, whilst Dave runs world-renowned record label Futureboogie. Sensing a gap in the market, Zeina joined forces with Tom, Dave and Rag to form TDR productions and founded Love Saves The Day.

Since the inaugural event in 2011, Love Saves The Day has expanded from a one-day event into a weekend-long celebration of dance music combining the ease of a city-centre one-dayer with the fun and escapism of countryside festivals, pairing phenomenal international bookings with fresh talent from the UK’s thriving underground. Having marked its fourth year in 2015, Love Saves The Day is widely regarded as one of the most innovative festivals in the UK.

During the winter months Zeina spearheads the In:Motion series, a three-month long run of events in Bristol’s cavernous Motion warehouse complex that plays host to the biggest DJs and performers from the world over each weekend.

Zeina’s most recent undertaking is More Love. Sited in a beautiful deserted train station in the Centro district of Rio De Janeiro, Zeina flew to Brazil in 2011 and built the event from the ground up, booking artists and sound systems and taking sole responsibility for street postering, hand-to-hand flyering and wristbanding. Headlined by a host of UK favourites including Laura Jones and Richy Ahmed and attended by a wonderfully diverse crowd of Rio locals and visiting international heads, More Love’s debut was a resounding success and the crew are looking to return in early 2016.


Ryan Keady

Having been heavily involved in Bristol’s music scene since relocating to the city from the Midlands, Ryan has run a number of successful club nights around the city including Crave, 4OURS and the newly-minted Musu. An avid underground music fan first and foremost, Ryan brings his in-depth knowledge of online music media and the nationwide promotions circuit to bear on his role as Digital Marketing & Press Officer within Zeina Ltd. As a seasoned events specialist Ryan is often the first point of contact for clients, and can be found managing the press area or box office at any one of the agency’s events.  

 


Dan Kealey

Dan’s tenure as co-owner of long-standing Bristol Techno institution Get Born make him a natural fit for Promotions Manager at Zeina Ltd., a role which sends him to all corners of the country maintaining the ubiquitous presence of promotional materials for each of the agency’s projects as he proactively seeks out new venues and promoters with which to form partnerships. Dan’s keen sense for eye-catching design also sees him take charge of print and point of sale material, ensuring that physical advertising stands out from the competition.

 


Ben Jackson

A South-West native, Ben cut his teeth as a radio host and street promoter in Bristol before joining Zeina Ltd. as Digital Marketing & Press Manager. Within the organisation, Ben is chiefly responsible for maintaining clients’ web presence on social media, as well as coordinating online marketing efforts and managing relationships with third-party advertisers.